Giving business owners access to a direct and unique perspective

PROBLEM(S)

PROBLEM(S)

  • Reviews from Google, Yelp, and other related sites don't always give business owners a clear picture of how customers truly feel about their businesses

  • Business owners in certain industries aren't usually extremely tech-savvy and don't typically use complex analytics dashboards

  • Reviews from Google, Yelp, and other related sites don't always give business owners a clear picture of how customers truly feel about their businesses

  • Business owners in certain industries aren't usually extremely tech-savvy and don't typically use complex analytics dashboards

SOLUTION(S)

SOLUTION(S)

  • Provide business owners an aggregate measure (the RepScore) with secondary data communicating how customers perceive their businesses

  • Business owners can see how their RepScore compares to their competitors and national industry averages

  • Provide business owners an aggregate measure (the RepScore) with secondary data communicating how customers perceive their businesses

  • Business owners can see how their RepScore compares to their competitors and national industry averages

OUTCOME(S)

OUTCOME(S)

  • Successful launch of microservice at repscore.com

  • Greater sales driven by demos booked through microservice

  • Contributed to $15 million ARR increase between 2021 and 2022

  • Successful launch of microservice at repscore.com

  • Greater sales driven by demos booked through microservice

  • Contributed to $15 million ARR increase between 2021 and 2022

INDUSTRY SELECTION

INDUSTRY SELECTION

Rather than view a plethora of results not related to a business owner's industry, users can select their industry type and search their area for tailored results specific to their industry.

Rather than view a plethora of results not related to a business owner's industry, users can select their industry type and search their area for tailored results specific to their industry.

MAP INTERACTIONS

MAP INTERACTIONS

With lots of map pins on the map, especially on mobile, it was important to give the user context for which map pin they've clicked on, as well as letting them know how to move the map around.

With lots of map pins on the map, especially on mobile, it was important to give the user context for which map pin they've clicked on, as well as letting them know how to move the map around.

REPSCORE FILTER

REPSCORE FILTER

I designed an Airbnb-style multi-point slider to make it easier to filter results at different RepScore ranges. This was chosen for MVP, with other filter options for future iterations.

I designed an Airbnb-style multi-point slider to make it easier to filter results at different RepScore ranges. This was chosen for MVP, with other filter options for future iterations.

REPSCORE + SECONDARY DATA DETAILS

REPSCORE + SECONDARY DATA DETAILS

Clicking on cards on the left-hand panel gives users a view of how a business' RepScore was calculated and how it ranks against competition, as well as secondary data on a business' visibility, engagement, and sentiment.

Clicking on cards on the left-hand panel gives users a view of how a business' RepScore was calculated and how it ranks against competition, as well as secondary data on a business' visibility, engagement, and sentiment.

LEAD-GEN / SIGNING UP FOR A DEMO

LEAD-GEN / SIGNING UP FOR A DEMO

To get access to more detailed analytics, I recommended that users by default be placed into a nurture lead generation campaign, with the ability to opt-in to signing up for a demo.

To get access to more detailed analytics, I recommended that users by default be placed into a nurture lead generation campaign, with the ability to opt-in to signing up for a demo.

Raj S. Shah

© Made with Framer, Figma, and a little bit of grit :)

Raj S. Shah

© Made with Framer, Figma, and a little bit of grit :)