Creating a bridge between streaming platforms makes it easier to switch

PROBLEM(S)

SOLUTION(S)

Create an app that allows for song/playlist conversion from one streaming platform to another, making it easier for Spotify competitors to acquire Spotify customers, and easier for Spotify customers to make the switch.

OUTCOME(S)

STYLE GUIDE

I chose the beige, dark, and red colors, along with the fonts Teko and Atkinson Hyperbole to create a playful, retro-inspired aesthetic with a modern twist, as per founders' direction.

LANDING PAGE

I kept the landing page minimal and focused on users/page visitors converting songs and playlist links to other platforms, rather than a longer lander espousing the benefits of using Cassette.

SONG AND PLAYLIST PAGES

I used a beige-to-white gradient for a visually-enticing song list, color highlights pulled from the album cover of the song/playlist cover, and kept the pages focused on the essential functions.

USER PROFILE

While the main business value of Cassette is its ability to convert music between streaming platforms, a user profile adds a social/sharing element to the application.

Creating a bridge between streaming platforms makes it easier to switch

PROBLEM(S)

PROBLEM(S)

Music listeners with large volumes of songs/playlists lack a method to easily transfer their music library when switching from one platform to another without large manual effort

Spotify competitors have difficulty getting customers to switch over from Spotify due to logistic issues related to transferring music libraries from one platform to another

Music listeners with large volumes of songs/playlists lack a method to easily transfer their music library when switching from one platform to another without large manual effort

SOLUTION(S)

SOLUTION(S)

Create an app that allows for song/playlist conversion from one streaming platform to another, making it easier for Spotify competitors to acquire Spotify customers, and easier for Spotify customers to make the switch.

Create an app that allows for song/playlist conversion from one streaming platform to another, making it easier for Spotify competitors to acquire Spotify customers, and easier for Spotify customers to make the switch.

OUTCOME(S)

OUTCOME(S)

Estimated time to convert a 5,000 song playlist is reduced from 40 hours to 5 minutes

Rave reviews from stakeholders (CEO, CTO, and company investor)

Estimated time to convert a 5,000 song playlist is reduced from 40 hours to 5 minutes

Rave reviews from stakeholders (CEO, CTO, and company investor)

STYLE GUIDE

STYLE GUIDE

I chose the beige, dark, and red colors, along with the fonts Teko and Atkinson Hyperbole to create a playful, retro-inspired aesthetic with a modern twist, as per founders' direction.

I chose the beige, dark, and red colors, along with the fonts Teko and Atkinson Hyperbole to create a playful, retro-inspired aesthetic with a modern twist, as per founders' direction.

LANDING PAGE

LANDING PAGE

I kept the landing page minimal and focused on users/page visitors converting songs and playlist links to other platforms, rather than a longer lander espousing the benefits of using Cassette.

I kept the landing page minimal and focused on users/page visitors converting songs and playlist links to other platforms, rather than a longer lander espousing the benefits of using Cassette.

SONG AND PLAYLIST PAGES

SONG AND PLAYLIST PAGES

I used a beige-to-white gradient for a visually-enticing song list, color highlights pulled from the album cover of the song/playlist cover, and kept the pages focused on the essential functions.

I used a beige-to-white gradient for a visually-enticing song list, color highlights pulled from the album cover of the song/playlist cover, and kept the pages focused on the essential functions.

USER PROFILE

USER PROFILE

While the main business value of Cassette is its ability to convert music between streaming platforms, a user profile adds a social/sharing element to the application.

While the main business value of Cassette is its ability to convert music between streaming platforms, a user profile adds a social/sharing element to the application.