Creating a bridge between streaming platforms makes it easier to switch
Creating a bridge between streaming platforms makes it easier to switch
PROBLEM(S)
PROBLEM(S)
Music listeners with large volumes of songs/playlists can't easily transfer their music library when switching from one platform to another
Spotify competitors have difficulty getting customers to switch over from Spotify
Music listeners with large volumes of songs/playlists can't easily transfer their music library when switching from one platform to another
Spotify competitors have difficulty getting customers to switch over from Spotify
SOLUTION(S)
SOLUTION(S)
Create an app that allows for song/playlist conversion from one streaming platform to another, making it easier for Spotify competitors to acquire Spotify customers, and easier for Spotify customers to make the switch.
Create an app that allows for song/playlist conversion from one streaming platform to another, making it easier for Spotify competitors to acquire Spotify customers, and easier for Spotify customers to make the switch.
OUTCOME(S)
OUTCOME(S)
Estimated time to convert a 5,000 song playlist is reduced from 40 hours to 5 minutes
Rave reviews from stakeholders (CEO, CTO, and company investor)
Cassette is scheduled to launch in Q1 of 2026
Estimated time to convert a 5,000 song playlist is reduced from 40 hours to 5 minutes
Rave reviews from stakeholders (CEO, CTO, and company investor)
Cassette is scheduled to launch in Q1 of 2026
STYLE GUIDE
STYLE GUIDE
I chose the beige, dark, and red colors, along with the fonts Teko and Atkinson Hyperbole to create a playful, retro-inspired aesthetic with a modern twist, as per founders' direction.
I chose the beige, dark, and red colors, along with the fonts Teko and Atkinson Hyperbole to create a playful, retro-inspired aesthetic with a modern twist, as per founders' direction.
LANDING PAGE
LANDING PAGE
I kept the landing page minimal and focused on users/page visitors converting songs and playlist links to other platforms, rather than a longer lander espousing the benefits of using Cassette.
I kept the landing page minimal and focused on users/page visitors converting songs and playlist links to other platforms, rather than a longer lander espousing the benefits of using Cassette.
SONG AND PLAYLIST PAGES
SONG AND PLAYLIST PAGES
I used a beige-to-white gradient for a visually-enticing song list, color highlights pulled from the album cover of the song/playlist cover, and kept the pages focused on the essential functions.
I used a beige-to-white gradient for a visually-enticing song list, color highlights pulled from the album cover of the song/playlist cover, and kept the pages focused on the essential functions.
